Pretty self-explanatory. This cable is a small invention that lets you hold your phone in a specific position. It’s great for GPS while driving, or keeping your screen visible while charging so that you can see when the charge is complete.
The cable works with iPhone 5 and newer, and connects via any USB charging plug. It’s also compatible with iPad 3 or newer.
If you like the concept but want a longer cable that stays rigid while providing more reach, check out this post from last month.